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Bachelor of Business Administration

At the end of three year BBA programme, the students will be able to:-

  • PO 1- Acquire in-depth knowledge about management functions and its practical application in various fields.
  • PO 2- Master the art of communication skill and interpersonal skills.
  • PO 3- Develop entrepreneurial acumen.
  • PO 4- Build up right mind set in the endeavor of pursuing career life.
  • PO 5- Enter masters programmes like M B A, MSW, MTA, M.com etc.

At the end of BBA programme the students will be capable of managing all the activities of an organization:-

  • PSO 1- Understand the management functions and its application.
  • PSO 2- Practice various accounting, statistical and mathematical tools for problem solving and decision making.
  • PSO 3- Practice analytical skills and critical thinking abilities.
  • PSO 4- Develop entrepreneurial skills and knowledge.
  • PSO 5-Acquire required personality traits for future career.
  • PSO 6- Understand business ethics and CSR of the organization.
  • PSO 7- Build up Global perspective.

After completing each course under three year BBA programme the students will be able :-

SEMESTER 1

  • Core course -1: PRINCIPLES AND METHODOLOGY OF MANAGEMENT

    • CO1- To understand the methodological perspective of management as a discipline.
    • CO2- To help in the process of decision making.
    • CO3- To familiar with modern trends in management process.
    • CO4- To get up a basic foundation for management.

  • Core course -2: BUSINESS ACCOUNTING

    • CO1 - To understand the basics of accounting .
    • CO2 - To identifying the basic principles of accounting.
    • CO3 - To understand the process for recording transactions.
    • CO4 - To prepare the final accounts of sole trader.
    • CO5 - To give a general awareness about depreciation accounting.
    • CO6 - To know about the concept of bill of exchange in business .

  • Complementary course -1: FUNDAMENTALS OF BUSINESS MATHEMATICS

    • CO1 -To develop scientific ability.
    • CO2 -To get the ability to critically evaluate mathematical problems.
    • CO3 - To have fundamental touch with industrial and commercial problems .
    • CO4 - To know about modern trends in mathematics.
    • CO5 -To prepare them for management studies.

  • Complimentary course-2: FUNDAMENTALS OF BUSINESS STATISTICS

    • CO1 - To present a broad overview of statistics as a subject.
    • CO2 - To organize a statistical survey.
    • CO3 - To understand the importance of summery measures to describe the characteristics of data.
    • CO4 - To analyze the relationship between two variables.
    • CO5 - To use various forecasting techniques .

  • Common course-1: FINE TUNE YOUR ENGLISH

    • CO1 - To help the students to identifying the basics of grammar, usage and effective communication.
    • CO2 -To enable the students to confidently use English in both written and spoken form .
    • CO3 -To use English for formal communication effectively.

SEMESTER 2

  • Core course-3: COST AND MANAGEMENT ACCOUNTING

    • CO1 - To get basic knowledge about cost accounting .
    • CO2 - To have an idea about classification of cost .
    • CO3 - To understand the concepts of management accounting .

  • Core course-4: BUSINESS COMMUNICATION

    • CO1 - To develop the communication skills.
    • CO2 -To understand the types communication in an organisation.
    • CO3 - To study the importance of listening in communication.
    • CO4 - To study about the term group and group decision making techniques .
    • CO4 -This course should be taught by providing group discussions, seminars and dramaticspeeches with active body language conversation.

  • Complementary course-3: MATHEMATICS FOR MANAGEMENT

    • CO1 - To develop scientific ability.
    • CO2 - To know about modern trends in mathematics.
    • CO3 - To know about problems in industry and management and to learn how to solve the problem.
    • CO4 - To have research in managerial science.

  • Complementary course-4: STATISTICS FOR MANAGEMENT

    • CO1 - To have some idea about probability and probability distribution.
    • CO2 - To develop the concept of sampling distribution .
    • CO3 - To formulate hypothesis about various population parameters.
    • CO4 - To conduct various statistical tests.

  • Common course-2: ISSUES THAT MATTER

    • CO1 - To identify the major issues of contemporary significant.
    • CO2 - To respond rationally and positively to the issues raised.
    • CO3 - To internalize the values imparted through the selections.

SEMESTER 3

  • Core course-5: HUMAN RESOURCE MANAGEMENT

    • CO1 - To understand the concept of HRM and its relevance in organization.
    • CO2 - To develop necessary skills for application of various HR issues .
    • CO3 - To analyze the issues relating to selection and development of man power resources.
    • CO4 - To integrate the knowledge of HR concepts to take the correct business decisions.

  • Core course-6: MARKETING MANAGEMENT

    • CO1 - To have awareness about the market, market segments and consumer behavior .
    • CO2 - To know the meaning and importance of product mix.
    • CO3 - To understand pricing policies.
    • CO4 - To know the scope of advertising and sales promotion.
    • CO5 - To identifying and develop salesmanship.

  • Core course-7: RESEARCH METHODOLOGY

    • CO1 - To get an awareness about research.
    • CO2 - To clarify the problem definition stage.
    • CO3 - To know about the research design and criterion of selecting samples .
    • CO4 - To identify different types of data and its sources.
    • CO5 - To formulate a research report .

  • Complimentary course-5: BUSINESS LAWS

    • CO1 - To identifying the principles behind law of contract.
    • CO2 - To equip students to identifying the validity of contracts .
    • CO3 - To create awareness about various special contracts .
    • CO4 - To have an idea about Sale of goods act.

  • Core course-8: PERSONALITY DEVELOPMENT AND MANAGEMENT SKILLS (MINOR PROJECT)

    • CO1 - The students will have the opportunity to explore current management literature so as to develop an individual style and sharpen his skills in the area of leadership, communication, decision making, motivation and conflict management.

SEMESTER 4

  • Core course-9: FINANCIAL MANAGEMENT

    • CO1 - To understand basic ‘finance’ function.
    • CO2 - To identify the various sources of finance in a typical large scale industry .
    • CO3 - To analyze the factors that determine financing decisions.
    • CO4 - To recognize the factors influencing capital structure of a typical organization .
    • CO4 - To analyze the major concepts involved in dividend decision .

  • Core course-10: MANAGERIAL ECONOMICS

    • CO1 - To understand the role of managerial economist in the firm.
    • CO2 - To aware about macro economic concepts.
    • CO3 - To analyze the real-world business problems with a systematic theoretical framework.
    • CO4 - To make optimal business decisions by integrating the concepts of economics.
    • CO5 - To understand production function and pricing policies and practices.

  • Course -11: ENTREPRENEURSHIP

    • CO1 - To understand about entrepreneurs and different classification.
    • CO2 - To create awareness about EDP.
    • CO3 - To get awareness about financing new enterprises.
    • CO4 -To identify the different opportunities in small business.
    • CO5 - To understand about a project report relating to a small business.

  • Complimentary course-6: BASIC INFORMATICS FOR MANAGEMENT

    • CO1 - To have through knowledge in excel.
    • CO2 - To get adequate knowledge in excel to use in their research work.
    • CO3 -To become computer proficient.
    • CO4 -To get enough knowledge in computer accounting.
    • CO5 - To scientifically analyze financial position of the farm .

  • Complimentary course-7: CORPORATE LAWS

    • CO1 - To identify the various steps in the formation of company.
    • CO2 - To specify the basic principles of corporate laws .
    • CO3 - To clarify the basic principles of partnership law.
    • CO4 - To understand the basic features of LLP.

SEMESTER 5

  • Core course -12: ORGANIZATIONAL BEHAVIOUR

    • CO1 - To familiarize students with organizational psychology and behaviour.
    • CO2 - To study the motivational theories and its application in management.
    • CO3 - To understand interpersonal and group behaviour dynamics.
    • CO4 - To study the importance of leadership and counselling.

  • Open course- BRAND MANAGEMENT

    • CO1 - To understand the concept brand .
    • CO2 - To understand the process of brand building.
    • CO3 - To understand the value of brand to an organization.

  • Core course -13: ENVIRONMENT SCIENCE AND HUMAN RIGHTS

    • CO1 - To understand multidisciplinary nature of environmental studies.
    • CO2 - To be aware of biodiversity and its conservation .
    • CO3 - To relate environment and business.
    • CO4 - To understand the concepts and ideas behind green entrepreneurship .
    • CO5 - To understand human rights.

  • Complementary course -8: INTELLECTUAL PROPERTY RIGHTS AND INDUSTRIAL LAWS

    • CO1 - To appreciate the concept of patent and trade mark protection.
    • CO2 - To specify the various legal provisions in the Factories Act and Industrial Dispute Act.
    • CO3 - To identify the benefits offered by ESI Act.

  • Core course-14: OPERATIONS MANAGEMENT

    • CO1 -To identify the concept of operations management.
    • CO2 - - To understand the relative importance of production planning and control in an organization.
    • CO3 - To understand the importance of materials management.
    • CO4 - To have a basic idea regarding plant layout.
    • CO5 - To create awareness about quality control measures .

  • Core course -15: INDUSTRIAL RELATION

    • CO1 -To have a basic idea regarding industrial relation.
    • CO2 - To understand various prospects of workers and employers .
    • CO3 - To understand more about employs performance and their carrier planning.
    • CO4 - To know how the workers participating in decision making programs .

SEMESTER 6

  • Optional course-1: INVESTMENT AND INSURANCE MANAGEMENT

    • CO1 - To get an idea about financial institutions and markets in India .
    • CO2 - To understand the alternative forms of investment .
    • CO3 -To know the functioning of stock markets in India.
    • CO4 -To analyze the role of insurance in economic development.

  • Optional course-2: ADVERTIZING AND SALESMANSHIP

    • CO1 - To orient students in marketing management.
    • CO2 - To encourage entrepreneurial skills .
    • CO3 - To meet the demands of various industrial sectors .

  • Core course-16: STRATEGIC MANAGEMENT

    • CO1 - To understand the concept of strategy with strategic management process.
    • CO2 - To have an idea about environmental scanning.
    • CO3 - To implement the concept of Environmental Appraisal with corporate level strategies.
    • CO4 - To understand Business-Level Strategies, Functional Strategies and the process of Strategies.

  • Core course-17: COMMUNICATION SKILLS AND PERSONALITY DEVELOPMENT

    • CO1 -To impart oration and presentation skill.
    • CO2 - To molding skill skills for written and verbal communication, making use of different tools and media .
    • CO3 - To develop interpersonal skills and leadership qualities.
    • CO4 - Getting acquainted with various interview and selection techniques.
    • CO5 -Enabling to prepare audio, video recording for presentation and promotion.
    • CO5 - Building up of required traits for future career.

  • Core course-18: MANAGEMENT PROJECTS

    • CO1 - Management Projects individually in the sixth semester. This is a one month implant training and project study to be conducted in the month of December. Each individual student has to undergo one month implant training plus project study in a reputed organization.30day implant training certificate is mandatory with the project report. Project study on a selected management topics need to be conducted during this period in the contest of the organization. The project work will help the students to acquire practical knowledge apart from the classroom learning. During this time they should observe the organizational activities and real life work environment in the organization..